Until now, Variantify allowed merchants to show variants as separate products on collection pages.
Today, we’re excited to announce a major update:
👉 You can now display variants as individual products on your Shopify homepage and search results pages.
This update gives your customers a smoother browsing experience, better product visibility, and a much more intuitive storefront — without changing your back-office product structure.
Shoppers often rely on the homepage and search bar to start their journey.
By displaying each variant as its own product right from these key entry points, you can:
This new feature brings the Variantify experience beyond collection pages — into the most strategic sections of your Shopify store.
You can now display variants inside any Featured Collection (Grid) section created in the Shopify Theme Editor.
Variantify automatically transforms each variant (e.g., color, size, material…) into its own product card.
No code, no theme editing — just select the collections you want from your settings.
👉 Perfect to showcase colorways, seasonal editions, or style variations.
Variantify also enhances the native Shopify search page.
When a user searches for an item, they will now see each variant as an individual product, instead of grouped under a single parent product.
This improvement creates a more intuitive discovery flow and increases opportunities for shoppers to find what they’re looking for.
Just like on collection pages, you can:
Variantify gives you full flexibility — without touching your product structure in Shopify.
Here’s how to enable both features step-by-step.
To display variants independently on Shopify’s search results page:
1. Go to Variantify → Settings
2. Find the section “Search page display settings”
3. Enable “Variant display”. Toggle the switch to ON to activate variant splitting on search results.
4. Choose one or multiple options to split your products
5. Select a title format
6. Click “Save changes”
Displaying variants as separate products on the homepage requires one additional step inside your Shopify theme.
Variantify displays variants on the homepage only in sections of type “Featured Collection (Grid)”.
If you haven’t created one yet:
You can create multiple sections if needed.
Now configure Variantify:
1. Go to Variantify → Settings
2. Find the section “Homepage display settings”
3. Enable “Variant display”. Toggle the switch to ON.
4. Set a product display limit. Choose how many variant products should be displayed inside each Featured Collection (Grid) section.
5. Choose one or multiple options to split your products
6. Select the collections you want to apply the variant splitting to
⚠️ Important:
You must select collections that are already used by your Featured Collection (Grid) sections in your theme editor.
Otherwise, nothing will appear on the homepage.
7. Choose a variant title format
8. Click “Save changes”
Your homepage sections will now display variants as separate product cards.
Here’s how merchants typically use this feature:
Showcase each color of a lamp, chair, sneaker, hoodie…
👉 Perfect use case to increase browsing engagement.
Each size of a product (S, M, L) appears as a standalone product card.
If you want to give your Shopify storefront a cleaner and more powerful browsing experience, try Variantify today.
👉 Install Variantify on the Shopify App Store
Or highlight it with a second CTA:
👉 See the live demo collection
