By default, Shopify groups all product variants under a single product card in collections.Colors, sizes, materials, or styles remain hidden until customers click on the product page — which often results in missed opportunities, poor discoverability, and lower conversion rates.
Variantify solves this limitation by letting you display Shopify variants as separate products across your store. Each variant can appear individually on collection pages, homepage sections, and search results, while keeping your original product structure intact.
Whether you want to highlight colors, create collections with specific variants, hide out-of-stock items, or improve merchandising — Variantify gives you full control, without editing your theme or writing code.
Shopify collection pages are designed to display one product card per product — even when that product has dozens of variants.
With Variantify, each variant becomes its own visible item in the collection grid.Customers can immediately see all available options, compare them visually, and click directly on the variant they want.
This is especially useful for stores selling products with strong visual differences, such as fashion, furniture, decor, or accessories.
Key benefits
Variantify lets you choose how variants are split inside collections.
You can decide which product option should define the variant display:
Once selected, Variantify automatically displays each variant based on that option, ensuring consistency across the collection.
This flexibility makes Variantify adaptable to any catalog structure, from simple products to complex variant setups.
Variant display doesn’t have to stop at collection pages.
With Variantify, you can also show variants as separate products on:
This allows you to highlight best-selling variants, seasonal colors, or promotional items directly where customers start browsing.
By exposing variants earlier in the shopping journey, you reduce friction and help customers reach the right product faster.
Sometimes you don’t want to display all variants — only selected ones.
Variantify lets you create collections that include specific variants only, selected by:
This is ideal for advanced merchandising strategies, such as:
You stay in full control of which variants appear, without duplicating products in Shopify.
When variants are displayed individually, naming matters — for both SEO and clarity.
Variantify lets you define how variant titles appear in collections, for example:
You can choose between multiple title formats, combining:
This ensures your collections remain readable, consistent, and optimized for search engines.
Keep your collections clean and conversion-focused.Variantify allows you to:
This is perfect for:
Customers only see relevant products, reducing frustration and improving overall shopping experience.
When variants are displayed individually on collection pages, visuals must stay consistent.
Variantify lets you define a dedicated hover image for each variant, so every product card clearly reflects the variant shown — before and after hover.
Variantify is designed for Shopify merchants — not developers.
The interface is:
You can enable or disable variant display, adjust settings, and manage collections without technical knowledge.
That’s it — no theme edits, no maintenance, no risk during theme updates.
Start improving your collections today and give your customers a clearer, faster shopping experience.
👉 Install Variantify on Shopify
7-day free trial available
