Variant Specific Hover Images on Collection Pages

Variantify main feature

When you display variants individually on collection pages, visuals matter.

Variantify lets you define a dedicated hover image for each variant, so every product card stays visually consistent — before and after hover.

No theme customization.No complex setup.Just better control.

The Context

Many Shopify themes support hover images on collection pages.

But when variants are displayed as separate items:

  • hover images are handled at the product level
  • all variants share the same hover image by default

This limits visual clarity when browsing collections with multiple colors, materials, or styles.

What Variantify Adds

Variantify introduces variant-level hover images when variants are displayed in collection pages.

Each variant can have:

  • its own main image
  • its own hover image

Your theme keeps its native hover behavior — Variantify simply makes it more precise.

How It Works

Variantify follows a simple and predictable rule.
The hover image for a variant is the image placed immediately after that variant’s featured image.
Because Shopify allows drag & drop image ordering, setup is fast, intuitive, and fully compatible with your theme’s native hover behavior.

Watch how variant-specific hover images work
This short video shows how to define a dedicated hover image for each variant displayed on Shopify collection pages, using simple product media ordering.


Prefer written instructions? The step-by-step setup is explained just below.

Setup in 2 Steps

Step 1
Assign a Featured Image to Each Variant

This image is used as the main image in the collection grid.

UI showing method to display specific product variants by SKU or barcode with black variant examples: short knit beanie, fringed scarf, leather gloves, and leather dress belt.
Step 2
Place the Hover Image Right After It

In the product media:

  • drag the hover image
  • drop it directly after the variant image
UI showing method to display specific product variants by SKU or barcode with black variant examples: short knit beanie, fringed scarf, leather gloves, and leather dress belt.

Why Merchants Use This Feature

When variants are displayed individually, visual consistency matters — for both UX and clarity.

Merchants use this feature to:

  • Clear visual differentiation between variants
  • More consistent collection browsing
  • Better perceived product quality
  • No custom code or theme overrides

Perfect for:

  • color-based catalogs
  • material or finish variants
  • design-led storefronts

This ensures your collections remain readable, consistent, and optimized for search engines.

Designed for Variant Display

This feature is built specifically for stores that:

  • display variants as individual items
  • rely on visuals to drive clicks
  • want predictable, clean collection pages

Take Control of Variant Hover Images on Shopify

Define a dedicated hover image for each variant displayed on your collection pages — without editing your theme or adding custom code.

👉 Install Variantify on Shopify
7-day free trial available