If you’ve ever wanted each color, size, or style of a product to appear as its own listing on a Shopify collection page, you’re not alone.
In this guide, I’ll show you exactly how to do it with no coding — using a real example from one of our users: Geliefd Hout, a Dutch brand selling wall decorations.
🎥 Video Tutorial
Prefer to watch? This video walks you through the exact same steps shown in this article.
By default, Shopify groups all product variants under a single product page.
For example, Geliefd Hout sells rattan letters in multiple letters and colors. On their “Letters” collection page, customers only saw one main product, without realizing there were many variants available.
Geliefd Hout’s goal was for every letter variant to appear as a separate product in the collection, so customers could instantly see all available options.
Screenshot – After
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They used the Variantify app — no code needed.
Go to the Shopify App Store and install the app.
Variantify has a free plan perfect for testing.
Once installed, all Shopify collections appear in the dashboard.
For Geliefd Hout, we selected the Letters collection.
Click Edit and toggle Enable variant display.
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After enabling variant display, Geliefd Hout refreshed their collection page — now each letter variant appears as its own product.
Install Variantify today and try it free.
